Blog
Build in public, and a learn hub.
Two lanes, one honest voice. Build in public is the real proof — no customers to quote yet, so we show the decisions instead. Learn hub is plain-English answers to the questions small teams actually ask. Subscribe via RSS.
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Helpdesk vs shared inbox: what's the difference?
Shared inboxes and helpdesks both answer customer email — the difference is structure: ownership, deadlines and history. A plain comparison for small teams.
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One connected suite beats a stack of six tools
The real cost of running a company on six disconnected tools is not the six subscriptions — it is the seams between them. Why we built one suite instead.
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The enterprise tax, and why we refuse to charge it
Small teams routinely pay big-SaaS prices for seats, tiers and features they will never use. We think that is a bug in the market, not a fact of life.
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What is a CRM? A plain-English definition
A plain-English definition of CRM software: what it actually stores, what it replaces, and how to tell when your small team genuinely needs one.
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What is GDPR-compliant software?
What GDPR compliance actually requires of business software: where data is hosted, who can be compelled to access it, and what to ask a vendor.
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Why we’re building Lyto in public
Lyto has no customers to quote yet — so honesty is the only proof we can offer. Here’s why we build in the open, and what that actually means in practice.