HubSpot alternative · updated 2026-08-03
The honest HubSpot alternative for small teams
Lyto is a HubSpot alternative for teams of one to ten people who like HubSpot's free CRM but not the bill that follows it. Lyto Pipeline is a focused CRM inside one suite with helpdesk, invoicing, tasks and time tracking, at a flat €13 per seat per month — €10 billed annually. HubSpot is free to start, then Starter runs $15 per seat and Sales Hub Professional jumps to $90 per seat per month, with costs that climb by marketing-contact tier (July 2026).
Lyto · all 7 apps
from €10 / seat / mo
billed annually · €13 monthly
HubSpot · CRM & marketing platform
Free CRM $0 limited features, HubSpot branding
Starter Customer Platform $15 / seat / mo annual billing
Sales Hub Professional $90 / seat / mo plus contact-tiered marketing costs
prices as of July 2026
How does Lyto compare to HubSpot?
| Lyto (Pipeline) | HubSpot | |
|---|---|---|
| Entry price | €13 / seat / mo, or €10 billed annually — CRM plus six more apps | Free CRM, then $15 / seat (Starter) — CRM features only |
| How the bill grows | Flat per seat; the price on the page is the price you pay | Climbs by marketing-contact tier and by Hub — Sales Pro is $90 / seat |
| What you get for it | CRM, invoicing, helpdesk, tasks, time tracking and reporting in one login | Separate Hubs (Sales, Service, Marketing) each priced on its own |
| Lifecycle status | Derived from real activity — a lead with a live deal becomes a prospect automatically | Lifecycle stages set and maintained by hand or by workflow |
| Onboarding fees | None — self-serve, cancel in one click | Professional tiers carry a one-time mandatory onboarding fee |
| Free trial | 14 days, card required — disclosed at every sign-up button | Free tier instead of a trial; paid tiers billed from day one |
Competitor prices checked July 2026; see their pricing page for current figures.
Why look past HubSpot at one to ten people?
HubSpot earns its reputation. The free CRM is genuinely useful, the interface is polished, and for a well-funded marketing team the platform is hard to beat. The trouble for a small company is what happens after “free.” The moment you need automation, real reporting or more than the starter limits, you are choosing between Hubs — Sales, Service, Marketing — each priced on its own, and the marketing side adds cost every time your contact list crosses a tier. What started as a free CRM becomes a four-figure monthly platform decision.
Small teams also pay in complexity. HubSpot is built to scale to enterprise, so a five-person company inherits a tool with far more surface area than it will use — properties, workflows, sequences and settings that need someone to own them.
How is Lyto Pipeline different?
Pipeline is the CRM inside the Lyto suite, built for one-to-ten-person teams:
- Flat, per-seat pricing. €13 per seat per month, or €10 billed annually — no contact tiers, no per-Hub upsell, no onboarding fee.
- Status is derived, not declared. Attach a live deal to a contact and they become a prospect; win it and they become a customer. No lifecycle dropdown to maintain.
- One connected suite. The customer you win in Pipeline already exists in Sum when you invoice them and in Solve when they email support.
- AI that assists. Relationship summaries, drafted follow-ups and next-step suggestions come with the Grow plan, priced against an org-wide top-up balance rather than per-seat AI add-ons.
Where is HubSpot still the better pick?
If marketing automation is central — nurture sequences, landing pages, lead scoring across thousands of contacts — HubSpot does far more than Lyto sets out to. We are not a marketing platform, and we will not pretend the free-then-Hubs model is a scam; for the right team it is excellent. But for a small company that mostly wants to track deals, support customers and get paid without a platform to administer, Lyto covers all of it under one login and one flat bill.
What does the suite change day to day?
Close a deal in Pipeline and that customer is already in Sum when you invoice them, in Solve when they open a ticket, in Tally when you log billable hours. One login, one shared record, one predictable bill — instead of a CRM that keeps quoting you a bigger number every time the business grows.
Questions people ask about switching
Is Lyto really cheaper than HubSpot, given HubSpot has a free tier?
HubSpot's free CRM is free, and if it covers you, keep it. The comparison that matters is the first paid tier a growing team needs: Starter at $15 per seat, and Sales Hub Professional at $90 per seat once you want automation and reporting. Lyto is a flat €13 per seat — €10 billed annually — and that one seat also includes invoicing, helpdesk, tasks and time tracking, so you are not buying separate Hubs.
Does Lyto do marketing automation like HubSpot?
No, and we would rather say so plainly. HubSpot is a CRM plus a full marketing-automation platform; Lyto Pipeline is a focused CRM for closing and keeping customers, not a campaign engine. If email nurture sequences and landing-page builders are core to your business, HubSpot Marketing Hub does more. If you mostly need to track deals and get paid, Lyto covers that inside one suite for far less.
What happens to my costs as my contact list grows on Lyto?
Nothing. Lyto is priced per seat, not per contact, so your bill is the number of people on your team times €13 (or €10 billed annually) — full stop. HubSpot's marketing tiers add cost as your marketing-contact count crosses each threshold, which is where small teams get surprised. Lyto has no contact tiers and no top-up needed to add another company record.
Try the whole suite, not a demo
Every plan includes all seven apps — from €10 / seat / mo, billed annually.
14-day free trial · card required · cancel in one click